Rainbow Washing

Rainbow washing, as defined by Urban Dictionary, is: “The act of using or adding rainbow colors and/or imagery to advertise, apparel, accessories, landmarks in order to indicate progressive support for LGBTQIA+ equality (and earn consumer credibility) but with a minimum of effort or pragmatic result.”  In layman’s terms, rainbow washing is when a business or other for-profit organisation uses the rainbow pride colors to suggest to consumers that they support the LGBTQIA+ community, without having to put in actual effort or produce a tangible outcome for the people. …… continue reading

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